Les projets et partenariats stratégiques

UNITA

L'USMB co-construit et intègre une université européenne, soutenue par l'Union Européenne. Ses partenaires sont 5 autres universités de 5 pays de l'UE, toutes situées dans les zones largement montagneuses rurales et transfrontalières. 

Cette université européenne se concrétisera en une structure fédératrice qui ira au-delà du programme Erasmus+ mais dans laquelle chaque établissement conservera son autonomie. Elle proposera des diplômes européens à ses étudiants et facilitera les échanges entre chercheurs, personnels, territoires, l'objectif étant d'atteindre 50% de mobilité au sein de l'alliance dans 10 ans.

Elle favorisera l'attractivité des territoires sur lesquels elle se développera, à travers de nombreux projets et grâce au développement de l'inter-compréhension entre les langues romanes.

UNITA, c'est le rapprochement de six universités situées dans des régions pour partie rurales, montagneuses, transfrontalières et qui parlent toutes une langue romane. L'USMB est alliée dans ce projet à l'Université de Pau et des Pays de l'Adour, l'Università degli studi di Torino (Italie), l'Universidad de Zaragoza (Espagne), l'Universidade da Beira Interior (Portugal), et l'Universitatea de Vest din Timisoara (Roumanie).

Pour en savoir plus : https://www.univ-smb.fr/international/unita/

Experiental education. Interactive/Intensive course of European brand management (2020-2023)

Experiental education. Interactive/Intensive course of European brand management (brandy) is an Erasmus+ project with the main to design, implement and test an innovative experiential learning instrument to train management (more specifically marketing) students for their better employability. Team spirit, professionalism, the exchange of experience between the 11 partners involved in this endeavor provide the project with an interdisciplinary working framework reuniting professors with expertise in various fields, researchers, students and experts in international marketing, brand management, new technologies and gramificication. The result of the project will be the experiential based, interactive IP study module from the area of international brand management. It will use the game based scenario to increasing the effectiveness of teaching and involvement of the students. It will be available on internet platform together with the support. The teaching module BrandY will strongly impact the teaching the brand management strategies giving the students and teachers possibility to improve the skills needed on the job market.

The specific goals of the project are :

• To introduce the concept of game based experiential teaching as a way to increase the competences of students and for a better employability
• To improve the academics' teaching skills and competences in marketing
• To increase the knowledge of the students in area of international brand management but also intercultural management
• To invite the SMEs to be part of university programme development
• To inscrease mobility of the students from the partner universities, both during the project but also due to dissemination the project outputs.
• To enlarge the international cooperation among the partner universities

Project activities :

The main activities undertaken in the project are described according to 4 work packages

WP 1 : Developing innovative and interactive teaching materials and content.

WP 2 : Learning Instrument Guidelines, Procedures and Handbooks for students and teachers to easily implement the course into their practice.

WP 3 : IT platform and interactive game dashboard - gramification of the teaching materials.

The beneficiaries of this project are on the one hand the university students (in terms of learning and chances of employability) and teachers (in terms of developing an online curriculum using this new model of online teaching/learning brand management), on the other hand employers and public institutions interested in employing young European brand management experts.

Partners :

University of Economics in Katowice, Poland is the leader of this international project.

The consortium is composed of 11 partners from prestigious higher - education institutions : Université Savoie Mont Blanc (France), Budapest Gazdasagi Egyetem (Hungary), Universitatea din Bucuresti (Romania), Immanuel Kant Baltic Federal University (Russian Federation), Universitaria San Pablo-CEU-Universidad CEU Cardenal Herrera (Spain), Hogeschool West-Vlaanderen Howest (Belgium), Universidad de Leon (Spain), Universita degli Studi di Trento (Italy), Haute École Spécialisée de Suisse Occidentale (Switzerland), Bauhaus-Universitaet Weimar (Germany) and University of Economics in Katowice (Poland).

Contact : 

Stéphane Ganassali - stephane.ganassali@univ-smb.fr

The European Commission's support for production of this publication does not constitute an endorsement of the contents, wich reflect the views only of the authors, and the Commission cannot be held responsible for any use wich may be made of the information contained therein.